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White Paper
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Finding Alpha:

The Trillion Dollar Female Economy

Women control or influence over 85% of consumer spending, including healthcare for themselves and their children, consumer retail, household
needs, and more. Increasingly, the categories where women wield consumer influence are those that are also being transformed by technology.
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The business opportunities presented by a consumer group that makes up half of the world’s population is nothing close to a niche market. Women are responsible for more than $31 trillion in yearly consumer spending.
The opportunity for female-focused productsor those where women make up a significantpart of the user base are not just pinkedversions of products designed for the masses,they’re products that speak to the specific,nuanced, and growing needs of female consumers.
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